SQuire Rushnell is the president and CEO of GoodLife TV Network, the only twenty-four-hour cable channel targeted to baby boomers and over. For twenty years, he was an executive at the ABC Television Network. As vice president, he led Good Morning America to its initial victory in morning television (from 2.5 to 6 rating points) and as head of ABC Family Programming, he earned seventy-five Emmys alone for ABC's Schoolhouse Rock and The ABC Afterschool Specials.

While at the network, he created and later purchased from ABC the animated programs featuring The Kingdom Chums, which musically teach the values of the Ten Commandments. Currently, in concert with CBN and the 700 Club, he is spearheading an international campaign to give away the Kingdom Chums videos in an effort to bring traditional values to every home.

Listed in Who's Who In America since 1978, SQuire is a member of the National Speakers Association and is a popular public speaker. He has been seen on such national programs as Nightline, NBC News with Tom Brokaw, CBS This Morning, and Good Morning America.